Sprockets - Logo & Branding Identity
Logo and Branding Identity for Sprockets a small family owned bicycle shop in San Francisco’s Mission District. The owner used to be an employee at the shop and followed his dream to become owner of his own shop in a community he lives in. As a former bike messenger and avid mountain biker, the owner feels it is extremely important to serve the community. His bike shop is the fulfillment of a dream and values giving back to the city he loves.